The sales rush is over—for now.
Black Friday saw some record-breaking sales numbers, and some literal battles for bargains. A whopping £810m was spent on Black Friday and an estimated £650m was spent on Cyber Monday.
Several major retailers were flattened by people bargain hunting online. Tesco, Currys, and Argos, to name but a few, experienced significant downtime under the strain of millions of visitors to their sites. Every second that these retailers were down was costing them a fortune in lost revenue.
The painful truth is that if your site can’t cope with traffic at peak time you run the risk of slow pages, abandoned baskets, and worst of all, downtime. All of which are a huge risks to potential revenue, just ask the big retailers!
To cope with the ever growing demands for eCommerce you need a sound, adaptable infrastructure. Speak to a Reconnix consultant, perhaps we can help you handle your sales peaks and prepare for the January Sales.
Have you experienced any problems with traffic peaks? Let us know, leave a comment below.